PETER ULRICH INTERVIEW Lisa Tenzin-Dolma
Fans of cult musicians Dead Can Dance and This Mortal Coil will be familiar with Peter Ulrich as the percussionist for the former and a contributor to the latter. A multi-talented composer and musician in his own right, Peter’s solo albums reflect a diversity of cultural and musical influences. Although some tracks point to an ongoing affinity with Dead Can Dance, there is also a combination of genres which are unique to Peter and mark him out as an adventurous musician with a gift for creating an intriguing array of moods and themes.
PETER: OK - I'm afraid there's no short answer to that question, so here goes...
I then wrote the album's opening song - 'At Mortlake' - to set the scene, and its second song - 'The Scryer and the Shewstone' to specifically explore an aspect of Dee's life, following which the songs appear in the order in which I felt the album best flowed musically, but always (in my mind) staying in the context of the library of discovery.
The title I then chose for the album - 'Enter The Mysterium' - came partly from a series of books which Dee wrote called the 'Liber Mysteriorum' (Books of Mysteries) and partly to convey the idea of entering an 'emporium of mysteries'.
LISA: What were your early influences, and how have these impacted on your music from the days of Dead Can Dance and This Mortal Coil through to your solo albums?
PETER: I was a child in 60s London, so my earliest influences would have been the obvious groups and artists of the time - The Beatles, Rolling Stones, The Who, Bob Dylan, Elvis, the great Tamla Motown era, and so on. My parents were avid radio listeners so I was also exposed to a lot of light and mainstream classical music, and my aunt Barbara was an operatic choral singer who was in many 'west end' musicals which I loved being taken to, especially when I got the opportunity to go backstage.
LISA: Your songs in 'Pathways and Dawns' and 'Enter the Mysterium' are very atmospheric, and the background information about each song on 'Enter the Mysterium' that you have on your website is detailed and fascinating. What motivates and inspires you?
PETER: Just simply any music that moves me. I think that's probably the same for most people who do anything creative. When you hear film-makers interviewed, it seems to me they nearly always recount childhood experiences of going to the cinema and being enthralled and deciding "I want to do that". I've always had that kind of response to music - when I hear something I love, it can often make me feel like going and writing something.
LISA: Your first instrument was a pair of bongos that you were given at the age of 10. Did you feel at that early age that your goal was to be a musician?
PETER: No. I never had an ambition to be 'a musician'. I just wanted to be involved in music - listening, writing, playing - whatever and whenever the opportunities arose.
My first instrument was actually the piano, or at least it was the family piano that resided in the living room, but which had been bought specifically for me to practise on. It was a family tradition in both my mum's and dad's families that there was a piano in the house and the kids all took lessons. I struggled with it for a couple of years, and learned some useful basics, but never really took to it.
The bongoes were a surprise holiday gift one year from
my grandparents - only a cheap pair sold to tourists in
I taught myself to play drums, as well as some basic guitar, but all within the confines of the teenage bedroom. I went away to college when I was 18 and hardly played anything until after graduating. I still loved music - I was buying loads of records, going to gigs, helping out with gigs and discos at college, and so on. But I wasn't playing, and never really thought about it.
It was a couple of years after leaving college, when my girlfriend and I got our first flat in East London, that I replied to an advert in a newsagent window and joined my first band - a soul and blues band playing the pub circuit on and around the Isle of Dogs. We rehearsed a couple of times a week and played for beer.
The opportunity to join DCD came about by pure chance. As I
mentioned earlier, Brendan, Lisa and original bassist Paul Erikson, came to
LISA: The instrument list on Enter the Mysterium is an impressive collection of tribal, renaissance and modern that ranges from djembe to hammered dulcimer. Was the attraction to each instrument initially through an interest in the culture or the music of that culture, or purely the effects that you could get from the combination of sounds?
PETER: It's exactly the same as with that first pair of bongoes. I just have this massive attraction to musical instruments. It's everything about them - look, sound(s), feel, smell - only the sense of taste misses out. There is a magic about an instrument - every instrument is so full of possibilities, the starting point to a beautiful melody or a rousing rhythm. I also find it really interesting to know about the culture from which an instrument originates.
I feel a bit of a fraud with that instrument list for 'Enter The Mysterium'. I do genuinely play a lot of different instruments on the album, but mostly only very simple parts. I'm not trying to fool anyone into thinking that I'm an amazing multi-instrumentalist, because I really am not. But if you go into the studio with an armoury of different instruments, you can always find something to add a different colouration or texture, maybe just with a couple of notes. But then I think it's interesting to tell people what all those different sounds are.In 'The Scryer and the Shewstone', there is a part which should be played on a renaissance wind instrument - probably something like a serpent or (more likely) a crumhorn. But I don't have one and don't know anyone who does, so I improvised and mimicked the part by humming into a kazoo (remember them? - like a posh version of putting a bit of tracing paper over a comb). The studio engineer added some effects to the sound and we thought we'd done a damn fine job of disguising it. The first person I played the demo to - an old compatriate from my Isle of Dogs pub band - immediately said "Blimey, I 'aven't 'eard a kazoo for years!" Can't win 'em all.
LISA: You've had some (literally) hair-raising adventures
while touring, especially when you were gigging in
PETER: Well, yes, Brendan had a literally hair-raising experience.
That was our first ever gig abroad, when 4AD put us onto an 8-date tour of
PETER: My involvement with DCD is 100% positive -
there are no negatives - so, no, it's never haunted me and I can't imagine it
ever will. I had amazing experiences recording and touring Europe and
When I came to make 'Enter The Mysterium' a few years later, I felt I needed to do it without Brendan's input to prove to myself that I could - though, of course, I found myself constantly referring back in my mind to things he had taught me, or things I had picked up from watching him work.
This sequence of events made the progression of my albums unusual in that my second album is more raw and earthy in feel than the first which is more 'polished'. Usually it goes the other way but, although I remain very happy with both albums, in some ways I feel more comfortable with the rugged qualities of 'Mysterium', and it's satisfying to know I did that (albeit with the valuable input of engineer/co-producer Hill Briggs).
Having made the albums, I needed to find a label to release
them and, once again, without having the DCD association, I am not sure I would
have been able to interest anybody - it would certainly have been a lot
harder. Dropping the DCD name, particularly in the
And again, once the albums were released and we went out
into the market seeking exposure/reviews/airplay etc, the DCD connection would
come into play, gaining me a lot more coverage in the
The one danger was that my music would be compared too directly with DCD and my voice with Brendan's, in which circumstances I would, of course, always be found wanting.
However, I've found that most reviewers have always taken a very considerate stance on this, realising that I am not putting myself forward as any kind of extension of, or alternative to DCD, but rather that I have created my own sound with DCD as an important reference point.
When I look back through my press cuttings file, I am surprised and touched by so many glowing reviews, and I have to say there is a genuine warmth and desire to like what I do from people who have clearly been moved so deeply by DCD in the past.
This is also reflected very strongly in the comments that come in (via my website and more recently my page at www.myspace.com/peterulrich) from people who have bought my albums and who understand and appreciate what I am doing with a depth and passion that never ceases to move me. It is truly wonderful to have this connection with people all over the world through my music.
I am happy that I am, all the time, developing my own audience and that my Venn diagram has a growing area beyond the overlap with DCD. My current label - City Canyons Records in New York - is playing a vital role in this as they have no historic connection with anything DCD-related or any artists working in 'Goth', 'darkwave', 'ethereal' or any of the genres with which DCD has been associated.
It was a very deliberate move on my part to approach City Canyons with regards to the release of Mysterium as it was, at the time, a small but highly energetic and ambitious label looking to build a very diverse roster of artists and going for mainstream audiences. I thought if I could interest them in my music, it would be very interesting to see where this could lead. Luckily, label head Trebor Lloyd loved the demo I sent in (his favourite song is track 9, so he must really have listened all through it!!) and we quickly agreed terms. I became only the third artist signed to the label, but now City Canyons is up to eight or nine acts with several more bubbling under. Trebor, and his vice-president Tamara, have boundless energy and enthusiasm, and there's a real buzz about the label which is quite unusual in the current economic climate! The musical output certainly is diverse, but there is still a good 'family' atmosphere about the label, and a few collaborations between artists are starting to emerge, which opens up further interesting possibilities. Further information can be found at www.citycanyons.com
Having said all that, DCD will always be a big presence in what I do and where I have come from, and I will always embrace that.
LISA: One of your songs, 'The Scryer and the Shewstone', is on the John Barleycorn Reborn album which recently won the 'Innovation Of The Year' award from the Fatea Folk Magazine. What's the story behind the song?
PETER: It's good that you mention the Barleycorn album at this point, as it leads on directly from the point I was just making about developing my own audience.
Do you mind if I come back to your question about the specific song in a minute?
The big problem in promoting my music, particularly here in
the
Then a friend of mine - Steve Tyler of the wonderful early music group Misericordia - tipped me off that Mark Coyle who runs the Woven Wheat Whispers download site was compiling an album of dark British folk music. I contacted Mark who was very welcoming to my approach, sent him a copy of Mysterium, and he came back to me really eager to include a track on his 'John Barleycorn Reborn' compilation.
The album was released about six months ago and I'm really pleased that I got involved. It's a brilliant compilation of very varied music from a wildly varied set of bands/artists, most of whom are/were little known and would have been struggling to achieve exposure in the same way I was. But as a collective whole, the 'JBR' album has taken on a life force of its own and is really making an impression.
In just the last few weeks, 'JBR' received a glowing review in Songlines magazine (their 50th anniversary issue) and another great review in Choice, the free magazine available through all branches of HMV. To coincide with the review in Choice, HMV are supposed to be stepping up their stock and giving the album prime rack positions in stores. Additionally, 'JBR' won the FATEA award which you mention, and was recently featured on Stuart Maconie's 'Freakzone' show on BBC Radio 6, with my song being one of the two tracks chosen for airplay. These are major breakthroughs as far as I'm concerned - a level of exposure I've never been able to achieve on my own, and I hope my involvement in JBR will help establish me as a recognisable name in the fringe British folk scene, helping me expand my audience in this sector.
As for the song itself, I left the selection to Mark Coyle. Initially he planned to use 'The Witchbottle of Suffolk' from 'Mysterium' - which is the 'darkest' song on my album, but at the last minute he changed his mind and selected 'The Scryer and the Shewstone' which recounts some of Dr John Dee's recorded meetings with angels through his scryer (medium) Edward Kelley. For anyone who's interested, there's a more detailed explanation on my website at www.TheMysterium.info/t2.htm and I think you can still hear the song on the music player at www.myspace.com/johnbarleycornreborn
The 'JBR' album is, in itself, a major research project by Mark and is supported by a fascinating website full of dark folklore, antiquated anecdotes and great imagery, which can be found at www.john-barleycorn-reborn.com
LISA: Your logo is intriguing. What does it symbolise?
PETER: The logo was originally Trebor's idea. When we started working on ideas for the cover of 'Enter The Mysterium', he asked me if I'd ever thought about using a symbol image. I hadn't, but I liked the idea. I already had it firmly fixed in my mind that I wanted to use the two door pictures on the front and back covers, but the idea of a symbol for use on the actual disc and perhaps elsewhere in the cover booklet appealed to me.
I started looking through books of symbols, but everything I found already had too many other associations, and I wanted something different. The only answer was to create my own image.
I took a series of well known symbols - the all-seeing eye, the sun, the Cardinal points, the serpent, rune signs for fire and water, the Islamic crescent moon, the Christian cross, etc, and combined them into my own image which contains at least one symbol relevant to each song on the album.
When I sent it to Trebor, he loved it and so we decided to use it extensively as an image to represent both me as artist and the album.
I like the way City Canyons's designer, R K Watkins, used it as a recurring image through the cover booklet and disc.
It has also proved a useful image to use as my identifier on myspace, so it pops up all over the place now.
In a funny way, it later reminded me of a symbol/logo which my old favourite 70s band Nektar used on their early album covers which combined a bee, cut-away body (part human, part insect), and skeleton guitar - quite different imagery, but the compository format and overall shape bear similarities. Perhaps another subliminal influence?LISA: What next? Plans, hopes, goals?
PETER: Well, it's been very frustrating that there have been such long gaps between my albums, and the third one is still some distance away at the moment... but it is definitely in the pipeline.
Together with City Canyons, I've spent a huge amount of time promoting 'Enter The Mysterium', and we would still love to reach a lot more people with it, so we're not in a rush to release the follow-up. I also have a couple of other projects on the go which I can't say too much about yet, but which are taking priority at the moment.
In the meantime, we've been working at trying to get licensing of my songs, or extracts, into soundtracks, partly to widen the recognition of my music and extend my audience through that medium, and partly for purely financial reasons. Income from such licensing could allow me to devote more time to writing and recording new material, so it would be a self-generating process.
That's pretty much it really. I'm not setting any specific goals or time frames, but I would love to get some serious new writing underway and get back in the studio again.
LISA: While we're waiting for your next album, where is 'Enter The Mysterium' available?
PETER: I think you'd be hard-pushed to find a copy in the shops now,
but it should be readily available from all the usual on-line
sources. The CD is available from Amazon.com at the following link: here
and, I think, from Amazon pretty much worldwide in other
currencies. If you buy from the UK/Europe, you should get the SACD version,
which plays on standard decks, but for anyone with an SACD player or 5.1 DVD
movie system, it will give you a 'surround sound' effect. The US/rest of
world release is in standard CD format.
In the
Alternatively, it's available by digital download at Mark Coyle's www.wovenwheatwhispers.co.uk or at i-Tunes.
If this isn't being a bit too cheeky, if you buy from a site like Amazon, it helps enormously if you can buy the album at the same time as making other purchases - this triggers that device where they say "people who bought x also bought y and z" which gets my album popping up on other pages.
Furthermore - sorry, I know I'm really pushing my luck here - it's really a big help if you like the album and you go back and post a customer review. I'm normally a bit reticent about asking people to do this, and hence I have hardly any reviews on Amazon... so take pity on me!
And, of course, if you want to tell me what you think, I'm there on myspace where it's great to receive messages / comments - and I do my best to reply to them all.
You can find out more about Peter Ulrich’s work at:
http://www.myspace.com/peterulrich
http://www.citycanyons.com/ulrich/index.html
ARE PHYSICAL MUSIC FORMATS (CDs, VINYL, etc) FINISHED?
The age of the digital download has been widely touted as the death knoll for physical music formats and the music retail industry. If this does turn out to be the case, it will only be down to an inexcusable and, frankly, inexplicable lack of vision on the part of the retailers.
There are many reasons why people still want to buy music in formats such as CD, vinyl and tape. Here are seven of them:
1) most digital downloads are in basic mp3 format - a heavily compressed file suited to rapid download and occupying minimal disc storage space. The result, of course, is that the quality is poor;
2) most people will then listen to these poor quality mp3 files on PCs or personal mp3 players with speakers or headphones with severely limited dynamics and sonic range. The result is that the quality gets worse still;
3) meanwhile, a huge number of households have high quality mid-range hi-fi or audiophile music systems and, although many of these now have iPod docks (or equivalent) incorporated for mp3 playback, their owners also want to continue using their CD players, record decks and tape machines;
4) while free downloads and "illegal file" swapping provide a great source of music for low income groups - particularly teenagers and students - people with disposable income remain prepared to pay for physical "albums" of the music they like;
5) there are still many people who like the physical "package" that you get when you buy a CD or a record, complete with cover art, information booklet and the audio format. OK, all these things can be downloaded, but by the time you've downloaded the complete package and found some way to assemble it all for storage and reference purposes, surely you'd have been better off buying the genuine retail package?
6) just about everybody realises that getting music for nothing is not sustainable, and there is evidence to suggest that most of us are prepared to pay for the music we love in order to support the artists who make it. A recent interview with Martin Mills, chairman of Beggars Group (Europe's largest independent record label network) quoted him as saying that Beggars has remained relatively unscathed by online piracy because fans of its music tend to be more passionate about music and more respectful of the artist than the casual listener;
7) everyone needs a break from the PC and most of us still like to go shopping in real shops with real people, and music retailers can benefit from this as much as any other retail sector if they get the formula right.
There is one other significant point I would raise here - that the burning ambition of new, upcoming artists/bands largely remains the holy grail of securing a deal with a record label and releasing a physical album. All musicians know that anyone with a basic microphone, PC, soundcard and home recording software can record a song and make it available on the internet as a digital download, such that there is little or no kudos in being able to say "We've got our songs available on the web". The recording deal still means that a label has actively selected that artist/band from the huge mass of contenders and said "You're good enough for us to invest in and record and promote your album", and kids in their bedrooms still dream of signing the deal, releasing the debut album on CD and getting the 5-star review in the NME / Rolling Stone / etc.
So, what is going wrong in music retail that is resulting in terminally declining sales of physical formats?
The answer is VERY simple. While the internet has given us access to an enormous range of different music, the major retailers have completely failed to identify the changing requirements of the music buyer and are trying to retail in the same tired old way they always have done.
Generally (and perhaps even more surprisingly) the leading, mainstream online retailers are just as guilty as their bricks'n'mortar counterparts in the laziness of their methods. But for the time being, let me concentrate on the good, old-fashioned high street store.
When you walk into a big music retail store (I live in London, but I presume this is an international phenomenon) you are first greeted by a rack of CDs of the current chart Top 20; next comes a rack of new releases by major, established, big-selling artists; then comes the row after row of 'A-Z of Rock and Pop' - all the old back catalogues of the major labels; and then off in the dark corners are the little niche sections for Jazz, Blues, Soul, Folk, World, House, Urban, Classical, etc - each of which has a tepid selection of the most middle-of-the-road fare available in its category. So, what's happening here?
Firstly, the prime positions in the store are entirely consumed with mainstream pop which is either being illegally downloaded on the web by kids who will always take their music for free so they can keep their little money for clothes and going out, or is being sold cheaper down the road in supermakets such as Tesco (UK) / WalMart (US) etc. Not only does this severely limit sales potential of these titles, it also gives the retailer a reputation for being an expensive source of music which is legally cheaper or illegally free elsewhere.
Secondly, the great bulk of the store is taken up with titles from established commercial artists/bands of the past few decades. Now OK, I know sales of Bob Dylan and Beatles albums will always continue to tick over - but how many do those stores sell each week? Many of those albums just sit in their racks month after month, year after year.
Thirdly, there's simply no excitement in entering these stores because there is so little hope of the customer making any new discovery. What other retail sector would have the same stock sitting in the same position on the same shelves all the time? If clothing retailers or furniture retailers did this, they'd be out of business in months. Even provisions stores move the location and change the displays of their baked beans from time to time to re-enliven customer interest!
If high street music retailers want their customers back, they need to strip out their stores and completely re-design them. Their stores must become places where customers can make new discoveries on each visit, where they will be "tempted" to buy and try new music. So, how is this done?
OK, as I like doing things in sevens, here are my top seven features for the new music retail store:
(i) take a large sector of the store and split it up into sections devoted to popular music magazines / radio shows / websites which review new releases. So, for example, in the UK a store could have an NME section, a 'Q' section, a Mojo section, a Wire section, a Folk Roots section, a Songlines section, a Gramaphone section, and so on. Each section would display a selection of reviews from the latest issue of that magazine in a poster format on the wall/display stand and the stock of the corresponding CDs in the racks beneath. Displays change each time a new issue comes out. Unsold stock initially goes into storage on the premises for a few weeks in case customers come in asking for something they saw recently but didn't buy at the time, and then either gets returned to the distributor, or goes on to an internet order fulfilment company (either the retailer's own web sales, or a co-operating web retailer). Similarly, there can be sections featuring CDs of the artists creating the biggest buzz on websites such as myspace and lastfm in the past week/month;
(ii) each retail store creates its own in-house chart - its own top-selling 10 or 20 titles in the previous month are displayed together with customer reviews so that the customers of that particular store are actively engaged in making recommendations to other customers. Let's face it, everyone loves to recommend music they love to others - so use the fact and give people an outlet for their views;
(iii) extend the in-store chart idea (see (ii) above) to incorporate the online sales technique "customers who bought X also bought Y and Z" so that, alongside that store's best-sellers are recommendations to customers of similar titles they might like;
(iv) add a staff recommendation section. A lot of stores use this already - but it tends to be a bit clandestine and apologetic. Staff recommendations are a great way of building staff/customer relations so make it an up-front, permanent feature. Regular customers will get to know the taste of particular staff members and come to rely on their recommendations;
(v) introduce a local artists section. The hinterland of every music store is a hive of musical activity. Retailers can work in conjunction with local recording studios to encourage local artists/bands to make recordings and have a small run of CDs pressed. Local papers can be asked to review them, and then the reviews can be displayed together with the albums in-store. The artists/bands will then be telling all their family and friends to go down to the store and buy their album, but at the same time, it gives all the store's customers the opportunity to discover these new releases. Retailers with a national base could then have all their branches submit local artist releases to a national monthly competition, and the winners get national distribution through all branches;
(vi) in-store listening stations should use digital technology to give customers the largest possible choice. Every track on every CD in the store should be available on a digital database linked to every listening station so a customer can select any CD from the racks, take it to a listening post, type in the album code number (or scan the barcode) and track number and hear that track (or a sample segment of it). This is what they can do online, so make it possible for them to do it in-store too;
(vii) have a section of the store linked to major current events. A prime example of this is the summer festival season. Here in the UK we have several big annual festivals including Reading and Glastonbury attended by hundreds of thousands of people. In the few weeks immediately after such festivals, retail stores could display albums by all the artists who appeared so festival goers would know where to find the CDs of any new bands they've just discovered while the festival experience is still fresh in their minds.
I'll stop there, but once you start thinking about this, the possibilities just go on and on, and you become increasingly amazed that these major retailers, with their development departments and market research data, simply sit back moaning about illegal digital downloads and waiting to become as dead as the proverbial dodo.
In January 2006 I wrote a six page letter to HMV, the UK's biggest retail chain, setting out my blueprint for revamping their stores (along similar lines to the above). A few weeks later I must confess I was surprised to receive a personal reply from the Managing Director of HMV UK & Ireland - a Mr Steve Knott. I quote directly the following extract from his letter:
"Thank you also for your very detailed, informative and thought-provoking comments. HMV is indeed seriously reviewing many of the aspects of our in-store merchandising which you discuss, We have conducted comprehensive customer research which, you will be pleased to know, raises many of the issues and opportunities you articulate so well in your correpondence.
Over the coming months, you will see changes in HMV which I trust will be to your satisfaction."
That was over two years ago and I am still waiting to see these changes. Meanwhile, I have experienced two developments specifically in relation to HMV which, as far as I am concerned, make the mind boggle:
a) it has been rumoured in the media in recent months that HMV is planning to dramatically reduce the amount of store space it currently allocates to music CDs and give the space over to sales of PC/playstation games. If this is true, this is their maddest idea yet. HMV has long-term traditional strength as a music retailer - this is where its core business lies. It will not be able to successfully expand into the games market where it will be competing with better established web retailers, supermarkets and specialist retail stores such as Game. HMV will probably not be able to match, let alone better the prices of those other retailers, so what does it possibly imagine is going to attract new gaming customers into its stores?
b) last year I contributed a track from my current album to a major British folk compilation called "John Barleycorn Reborn". Following months of negotiation, we (project curator Mark Coyle, label Cold Spring and I) managed to get HMV to run a review of the album in their in-store specialist genre magazine "Choice" - apparently the fourth largest circulation music publication in the UK. The review was published in the folk section of the March/April 2008 issue, gave the album a powerful recommendation and also included reference to the album's 4-star review in Songlines Magazine. During the weeks following publication of this issue of HMV Choice, I visited three HMV stores on several occasions, including the two huge flagship stores in Oxford Street in the centre of London, and not one of these stores had a single copy of the album in stock!
It is quite clear to me that the malaise of the music retail sector is rooted in bad management, lack of direction and lack of imagination. I do NOT accept that sales of physical albums in formats such as CD, vinyl and tape are dead, but I do fear that the appalling state of the retail sector will kill them if it doesn't get a complete overhaul in the very near future.
copyright © Peter Ulrich.
This article has been generated from an interview with Peter Ulrich by Coral Andrews-Leslie for Canadian website www.suite101.com in May 2008.